Cal Poly Pomona

Revitalizing CPP's Student Success Department

Revitalizing CPP's Student Success Department

Role

Designer

Deliverables

Logos, style guide, posters, brochures

Overview

The Student Success Department believes student success is holistic, meaning that it's more than just good grades and graduating. It's about having a great college experience and becoming a better person through exploration.

The Student Success Department believes student success is holistic, meaning that it's more than just good grades and graduating. It's about having a great college experience and becoming a better person through exploration.

The client's goal was to revitalize Cal Poly Pomona’s Student Success Center. The new visual identity needed to relate and engage young students to stay on track to graduation and assist them with enrollment and general advising questions. We wanted the logos to evoke a feeling of success, achievement, education, and positivity while keeping it young and hip to relate to incoming freshmen and first year transfers.

In conjunction with CPP’s rebranding process, future marketing materials depicted student life photos and clear information hierarchy to demonstrate where students can get more information to graduation, classes, and student initiative programs.